Two raw events captured from the optins-widget — same test, different cohorts. Variant A routed the visitor through a one-tap email flow; Variant B sent them down the SMS OTP path. Below: the user signals, recognition pillars, and full event payloads side by side.
{ "ab_test": { "flow_key": "a", "flow_name": "Email Flow", "id": "69f0daa388f9a4339db16635" }, "event_data": { "user": { "device_id": "ALOW3mL-AZ3aA0n8tRMj", "email": "uzair.bangee@queen.one", "email_identified": true, "id": "1qgOYE7qbJ04BNqs2FQITP", "phone_identified": true, "recognized_by": [ "user_pillar_email_hash", "user_pillar_visit_id", "user_pillar_session_id", "device_pillar_device_id" ], "session_id": "5915cad2-c565-47fb-acb0-3f6667b62cf3", "user_agent": "Mozilla/5.0 (Macintosh) Chrome/146", "visit_id": "ALOW3mL-AZ3aA0n8tRMjAARc" } }, "optin_id": "69e23a23b46ed9abb0a3943b", "optin_name": "No-content Google One Taps", "source_id": "optins-widget", "step_id": "69d41ac32d0e59a73b843919", "window_location": { "host": "another-snowboard-shop.myshopify.com", "pathname": "/products/the-complete-snowboard", "protocol": "https:" } }
{ "ab_test": { "flow_key": "b", "flow_name": "OTP FLOW", "id": "69f0daa388f9a4339db16635" }, "event_data": { "user": { "device_id": "ALOW3mL-AZ3d8HqEujZe", "email": "070a275b…@qn.one", "email_identified": true, "id": "1oX3xWfwRCJpkAT3kFMMM0", "phone": "481-671-8413", "phone_identified": true, "recognized_by": [ "user_pillar_email_hash", "user_pillar_phone_hash", "user_pillar_visit_id", "user_pillar_session_id", "device_pillar_device_id" ], "session_id": "781860f5-7063-43fa-add1-f39fa795575f", "user_agent": "Mozilla/5.0 (Macintosh) Chrome/146", "visit_id": "ALOW3mL-AZ3d8HqEujZeAANY" } }, "optin_id": "69cd8751aa5e2cd9d557962d", "optin_name": "SMS OTP", "source_id": "optins-widget", "step_id": "69cd8751aa5e2cd9d5579630", "window_location": { "host": "another-snowboard-shop.myshopify.com", "pathname": "/", "protocol": "https:" } }